Introduction

Ehlers Estate (“Ehlers”) is committed to protecting your privacy. The information that you provide to Ehlers, 3222 Ehlers Lane, St. Helena, California 94574 (sometimes referred to as “we”, “us” or “our”) is utilized in order for us to (among other things) provide you with the highest level of customer service reflective of the quality of our brands.

This Privacy Policy (“Policy”) applies to our offline and online data collection practices, including when you visit our website at www.ehlersestate.com or the (collectively the “Site”), inquire about our products or services, make a purchase from us, visit our vineyards or tasting rooms, subscribe to our mailing lists or to our wine club programs or when you engage with us via email or on social media or through any other method.

We may update this Policy from time to time, as specified in the “Changes to This Privacy Policy” section below.

Specific State Privacy Policies

California

California state law confers certain rights relating to personal information to its residents. If you are a California resident, please also see our California Consumer Privacy Section in this Policy located at: California.

Texas

Texas state law confers certain rights relating to personal information to its residents. If you are a Texas resident, please also see our Texas Consumer Privacy Section in this Policy located at: Texas.

Your Consent

Please review this Policy periodically. You should read this entire Policy before submitting information, including personal information, to us in any form or using our Site. Whenever you submit personal information to us, you consent to the collection, use, disclosure, transfer, and storage of that information in accordance with this Policy.

All personal information may be used for the purposes stated in this Policy. We may make full use of all information that is de-identified, aggregated, or otherwise not in personally identifiable form. We may also make full use of all user-generated content you submit to us.

Collection of Personal Information

We collect personal information using three methods: 1) from you when you choose to voluntarily provide it both offline at our physical property and online; 2) using automated technology, including when you visit our Site or interact with our electronic advertisements or communications; and 3) using third party sources including but not limited to service providers, entities providing data analysis and analytics, social media and social networking websites and other entities. To see a complete list of what we collect, and how we use and disclose this data, please see our Annex 1.

Personal Information

Ehlers collects Personal Information, such as: your name; signature; mailing address; telephone number; email address; date of birth; credit card information; location; products or services purchased, obtained, considered, reviewed or other purchasing or consuming habits; and, if you visit our property, photographs, video, and face imaging for security purposes.

We collect information about you through your browser, computer hardware and software. This information can include your IP address, your device information, domain name, browsers you used to access our Site and services, web pages viewed, time spent on web pages, link clicks, transactions entered into and site-navigation pattern. This information is used by Ehlers for the improvement of our Site. This site is being monitored by one or more third-party monitoring software(s), including website analytics and chat functions, and may capture information about your visit that will help us improve the quality of our service.

We may combine data collected from third party sources.

How We Use Your Personal Information

We use Personal Information of customers for a wide range of purposes, including:

• To respond to and fulfill your requests, purchase orders, and wine club orders, follow up with you after you have communicated with us or submitted information to us, and to provide products or services that you have ordered;
• To process your order transactions, contact you regarding your order, and deliver products to you;
• To improve our products, services, Site, and social media;
• To provide you with a customized user experience;
• To send promotional communications or offers regarding our products and services (unless you have requested that we not send such communications);
• To authenticate your account credentials and identify you, as necessary to log you in and/or ensure the security of your account;
• For marketing, research, legal, and other business purposes;
• To comply with our policies, procedures, and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies;
• To maintain and preserve the safety of our guests, premises, property, and products; and,
• To improve our premises and your customer experience;
• As otherwise specified at the point of collection.

Email/Text Marketing

If you no longer wish to receive email marketing communications from us, you may unsubscribe from receiving marketing-related emails by using the unsubscribe method provided in our communications (e.g., by clicking on the “unsubscribe” link in the email to unsubscribe). Please note that unsubscribing from our promotional material will not prevent us from contacting you for other reasons, such as order confirmations, responses to customer service inquiries, or information about an event for which you have registered.

Alternatively, to the extent that applicable law requires your prior opt-in consent to receive marketing and promotional emails, we will ask for your consent and you can choose not to opt-in.

You may also choose to participate in certain text or SMS/MMS marketing. If you opt in to such marketing, we may collect and use certain personal information, including phone number, email, product browsing behavior, purchase behavior, device type, cellular carrier, and location to contact you and provide you marketing communications or promotions.

Website Chat Function

Our website chat function and subsequently text exchanges therein are operated by RedChirp. When you use our website chat function, your personal information, including identifiers and contact information, as well as the content of your chat communications will be recorded by Ehlers and/or our service providers (i.e., RedChirp) on behalf of Ehlers. We will use the information collected to provide you with services requested and communicate with you on related topics. For more information, please visit the Terms and RedChirp’s Privacy Policy. This information is also directly provided in the website chat function box and disclosed immediately prior to any engagement with the Website Chat Function.

Google Analytics

Our Site uses Google Analytics to help us understand how our customers use our Site. For more information about how Google uses your personal information, please visit https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Facebook Advertising

As described above, we may use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

International Data Transfers

We are based in the United States and the information we collect is governed by U.S. law. If you are accessing our Site from outside the United States, please be aware that information collected through the Site will be transferred to, processed, stored, and used in the United States and other jurisdictions. Data protection laws in the United States and other jurisdictions may be different from those of your country of residence. Your use of the Site or provision of any information therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information, including personal information, in the United States as set forth in this Privacy Policy.

Sharing Information with Third Parties

We will not rent or sell your personal information to any third party outside of Ehlers and its controlled subsidiaries and affiliates without your consent, except as noted below:

• We may share personal information with third party vendors, consultants, service providers, and other contractors who work on our behalf for the purpose of providing services to us (e.g., payment processing, billing, shipping, hosting and storing data, website analytics, marketing assistance, customer service, and fulfillment of orders). These companies are obligated to protect your information and may be located wherever we operate.
• We may share information in response to a request for information if we believe disclosure is in accordance with any applicable law, regulation, or legal process, or as otherwise required by any applicable law, rule, or regulation.
• We may share information to enforce our policies, respond to claims, protect our rights, property, and safety, or the rights, property, and safety of others.
• We may share information with third parties in connection with or during negotiations of any merger, acquisition, sale of assets, or other corporate restructuring, financing, or similar event.

Cookies

We may collect information using “cookies”. Cookies are small data files stored on your device by a website. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device until you delete them) to provide you with a more personal and interactive experience on our Site. We use two broad categories of cookies: (1) first-party cookies, served directly by us to your device, and (2) third-party cookies, which are served by our partners or service providers on our Site. Cookies we use include those used for:

• Essential Website Functions and Security: We may use cookies to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized parties.
• Marketing and Analytics: We may use cookies to help us understand your usage of our Site and provide you with marketing or promotional communications.

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Site. For more information click here. 

Retention of Your Personal Information

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to meet any legal, accounting, or other reporting requirements or obligations. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information, and whether we can achieve those purposes through other means, and the applicable legal requirements.

Information Security

We implement reasonable security measures to protect your personal information against unauthorized access, loss, destruction, misuse, and alteration. However, no data transmission over the Internet, wireless transmission or electronic storage of information can be guaranteed to be 100% secure. Accordingly, we cannot guarantee the security of your information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of your information at any time.

Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under the age of 13. If you are under 13, please do not use or access the Site at any time or in any manner. If we learn that we have collected personal information from children under the age of 13, we will delete that information as quickly as possible. If you believe that we might have any information from a child under 13, please contact us using the contact information provided below.

Privacy Rights for California Residents

California law confers certain rights relating to personal information to its residents. If you are a California resident, you may have the right to:

• Request the categories and specific pieces of personal information we have collected about you;
• Request the categories of sources from which we collect personal information;
• Request the business or commercial purpose for collecting or selling personal information;
• Request the categories of third parties with whom we share personal information;
• Request the categories of personal information we have disclosed about you for a business purpose;
• Request the categories of personal information we have sold about you (if applicable);
• Request that we delete the personal information we have collected from you;
• Request that we correct inaccurate personal information that we hold about you; and
• Request that we opt you out of the sale of your personal information.

To exercise these rights, please submit a verifiable request to us by contacting us using the contact information provided below. Only you, or someone legally authorized to act on your behalf, may make a verifiable request related to your personal information. We may need to request specific information from you to help us confirm your identity and ensure your right to access the information.

Privacy Rights for Texas Residents

Texas law confers certain rights relating to personal information to its residents. If you are a Texas resident, you may have the right to:

• Request the categories and specific pieces of personal information we have collected about you;
• Request the categories of sources from which we collect personal information;
• Request the business or commercial purpose for collecting or selling personal information;
• Request the categories of third parties with whom we share personal information;
• Request the categories of personal information we have disclosed about you for a business purpose;
• Request the categories of personal information we have sold about you (if applicable);
• Request that we delete the personal information we have collected from you;
• Request that we correct inaccurate personal information that we hold about you; and
• Request that we opt you out of the sale of your personal information.

To exercise these rights, please submit a verifiable request to us by contacting us using the contact information provided below. Only you, or someone legally authorized to act on your behalf, may make a verifiable request related to your personal information. We may need to request specific information from you to help us confirm your identity and ensure your right to access the information.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Ehlers Estate

3222 Ehlers Lane

St. Helena, California 94574

Email: privacy@ehlersestate.com

Phone: (707) 963-5972

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our information practices. If we make any material changes, we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Annex 1: Categories of Information Collected and Purposes of Use and Disclosure

We may collect, use, and disclose the following categories of personal information for the purposes described in this Privacy Policy:

• Identifiers: such as name, contact information, IP address, and online identifiers;
• Commercial Information: such as transaction information and purchase history;
• Internet or Other Electronic Network Activity Information: such as browsing history, search history, and interactions with our Site;
• Geolocation Data: such as location information from your device or collected through our Site;
• Audio, Electronic, Visual, or Similar Information: such as call recordings, and CCTV footage at our premises;
• Professional or Employment-Related Information: such as your job title, employer name, and work history;
• Inferences Drawn from Other Personal Information: such as your preferences, characteristics, and behaviors.