Annex 1
| Category | Examples | Collected From | Purposes | Disclosed to | Sold or Shared | Retention Period |
|---|---|---|---|---|---|---|
| Personal Identifiers | ||||||
| Commercial Information | Name, signature, mailing address, telephone number, email address, date of birth, credit card information, and location. Products or services purchased, obtained, considered, reviewed or other purchasing or consuming habits. |
You when you visit our Site (including your online activities on our Site), purchase a product (through our Site, in person, or on the phone), register for an account on our Site, join our wine club programs, enter a promotion or competition conducted by us, engage with us on social media, or otherwise interact with us through posting content on our Site, or communicating with us via phone or email, or our website chat function. We may also collect information from third party sources, such as third party service providers, opt-in lists, publicly available data, consumer reporting agencies, other companies and referrals. |
To respond to and fulfill your requests, purchase orders, and wine club orders, follow up with you after you have communicated with us or submitted information to us, and to provide products or services that you have ordered; To process your order transactions, contact you regarding your order, and deliver products to you; To improve our products, services, Site, and social media; To provide you with a customized user experience; To send promotional communications or offers regarding our products and services (unless you have requested that we not send such communications); To authenticate your account credentials and identify you, as necessary to log you in and/or ensure the security of your account; For marketing, research, legal, and other business purposes; and To comply with our policies, procedures, and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies. |
Consultants, service providers, and contractors that we use to support our business and operations (e.g. hosting or operating our Site, data collection, reporting, ad response measurement, Site metrics and analytics, data analysis, delivering marketing messages and advertisements, processing credit card payments, and providing fraud detection services) who have agreed to keep the information confidential and use it only to provide the applicable services; Third party payment processors, including in connection with transactions where we require credit or debit card account information such as credit or payment card account information (including card number, expiration date, and security code); Third party companies we work with who help to gather information from you or help us to communicate with you, including for purposes of data analytics, targeted advertising, or behavior remarketing, as explained further below; Third parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests; An acquirer or successor-in-interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer or other disposition of all or any part of Ehlers Estates or its affiliates including any negotiation thereof; and Third party sponsors of contests, sweepstakes, discounts, and promotions that you enter into. |
Yes. We share personal identifiers with third parties we work with who help us gather information from you and communicate with you, including social media companies, and companies providing data analytics, targeted advertising, or online behavioral marketing services. For more information on how to opt out, please click here [link to cookies pop-up] | We will retain your Personal Information for as long as it is necessary and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies. |
| Internet/Network Activity | IP address, your device information, domain name, browsers you used to access our Site and services, webpages viewed, time spent on webpages, links clicks, transactions entered into and site-navigation patterns. | Your computer or mobile device, through your online activities and interactions with us, including, without limitation, your use of our services, your online activity on our Site, including our website chat function, and on our social media channels or through our third party sources. Third party sources include third party service providers, opt-in lists, publicly available data, consumer reporting agencies, other companies and referrals. |
Analyze and track usage of our services and products including our Site and social media accounts; Determine the popularity of our products, Site, and services; Better understand how you use our Site and services; Improve our Site, services, and products; Provide you with a customized user experience; To send promotional communications or offers including invitations to events, taking surveys, and participating in promotions (unless you have requested that we not send such communications); For other marketing, research, legal, and other business purposes; and To comply with our policies, procedures, and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies. |
Consultants, service providers, and contractors that we use to support our business and operations; Third party companies we work with who help to gather information from you or help us to communicate with you, including for purposes of data analytics, targeted advertising or behavior remarketing, as explained further below; and Third parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests; and An acquirer or successor-in-interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer or other disposition of all or any part of Ehlers Estate or its affiliates including any negotiation thereof. |
Yes, we share internet/network activity information with third parties we work with who help us gather information from you and communicate with you, including social media companies, and companies providing data analytics, targeted advertising, or online behavioral marketing services. For more information on how to opt out, please click here [link to cookies pop-up] | We will retain your Personal Information for as long as it is necessary and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies. |
| Biometric Information | Photographs, video, and face. | Your in-person visit to our vineyards including but not limited to vineyard, winery, tasting room, winery events, and wine club pickups. | To maintain and preserve the safety of our guests, premises, property, and products; Improve our premises and your customer experience; For marketing and promotional purposes on our Site and social media; and To comply with our policies, procedures, and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies. |
Third parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests. | No | We will retain your Personal Information for as long as it is necessary and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies. |
| Sensitive Personal Information | Personal identification numbers, including driver’s license, passport, or state ID card numbers; account or debit or credit card numbers; or consumer’s geolocation. | You when you visit our Site (including your online activities on our Site), purchase a product (through our Site, in person, or on the phone), register for an account on our Site, join our wine club programs, enter a promotion or competition conducted by us, engage with us on social media, or otherwise interact with us through posting content on our Site, or communicating with us via phone or email, including our website chat function. We may also collect information from third party sources, such as third party service providers, opt-in lists, publicly available data, consumer reporting agencies, other companies and referrals. |
To prevent, detect, and investigate any security incidents that compromise the availability, authenticity, integrity, or confidentiality of stored or transmitted sensitive personal information. For purposes that do not infer characteristics about the consumer. To respond to and fulfill your requests, purchase orders, and wine club orders, follow up with you after you have communicated with us or submitted information to us, and to provide products or services that you have ordered; To process your order transactions, contact you regarding your order, and deliver products to you; To improve our products, services, Site, and social media; To provide you with a customized user experience; To send promotional communications or offers regarding our products and services (unless you have requested that we not send such communications); To authenticate your account credentials and identify you, as necessary to log you in and/or ensure the security of your account; For marketing, research, legal, and other business purposes; and To comply with our policies, procedures, and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies. |
No | We will retain your Personal Information for as long as it is necessary and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies. | |
| Business-to-Business (“B2B”) Information | Name, phone number, address, email address and other contact and relationship information consistent with your role in facilitating the business relationship. | You, if you are a contact person for any of our business partners, vendors, distributors, suppliers, service providers, contractors, or other entities with which we have a business relationship or potential business relationship. | For internal purposes, including to contact you, send and receive information, and otherwise facilitate the business relationship. | We do not disclose B2B Information outside our business relationship without your consent. | No | We will retain your B2B Information for as long as it is necessary to fulfill the purposes outlined in this Policy and as otherwise needed to comply with applicable law and internal company policies. |